Test big ideas with real customers in under a week—with Design Sprints and just $10K.

START A design SPRINT

What is a Design Sprint?

The Design Sprint, originally developed at Google, is a collaborative design process during which cross disciplinary teams come together to solve complex challenges in under a week. This is made possible through structured activities that encourage individual, critical thinking in a group setting. The goal of a Design Sprint is to answer critical questions with prototypes tested on real customers.

Faster to Market

Gain focus, cut the politics and execute ideas quickly. Compress months of time into just a couple weeks to get innovative products to market, faster.

Reduce Cost & Risk

Validate assumptions and product ideas without risking the expense and time of building and launching digital products.

Tangible Outcomes

Worried about others innovating faster than you? Be competitive by executing quickly with tangible outcomes. No busy time, real results.

Your skills plus Our Skills in the ring, tag team!

- Nacho Libre

We've made it easy for you to take advantage of the valuable outcomes of a Design Sprint even if you have little to no experience with running one yourself.
As experts in facilitation, UX/UI design, User Research, Digital Marketing and Software Engineering, we augment your team with key roles that maximize outcomes and make the most out of your valuable time during a Design Sprint.

Here's what a facilitated Design Sprint with RSG looks like

Pre-Sprint - Primary research with representative target audience summarized in research brief
1 -2 day in-person Design Sprint workshop with team members and stakeholders resulting prioritized ideas, and rough prototypes ready for validation
3-4 days to develop high fidelity multi-step prototypes, view examples tested with 5 - 10 users
Post Sprint - Presentation of test results, with answers to critical questions and actionable next steps

There’s a Design Sprint for that.

The Design Sprint process is most famously used within tech companies and startups to solve their digital product design challenges. However, we’ve taken it bit further. We’ve carefully selected new activities and applied them to other areas in the lifecycle of new products, more specifically branding and marketing. Explore our Design Sprint Tracks to find one that fits your challenge.

Digital Products

5 day process, 2 day workshop

The OG of the Design Sprint tracks, intended to design, prototype and test new digital products.

Outcomes

High fidelity multi-step clickable prototype tested on 5 - 10 users.

Growth Marketing

5 day process, 2 day workshop

Identify your unique selling proposition, define a campaign strategy and create testable marketing assets.

Outcomes

Sales deck, landing page or marketing campaign materials. Tested on 5 - 10 target customers.

Brand and Positioning

5 day process, 1 day workshop

Solidify your company’s mission and core values. Then, bring it together in a messaging framework and visual identity ready to apply to your next campaign.

Outcomes

Brand style guide that establishes the purpose, personality and proposition. Tested with 5 - 10 target customers.

All our Design Sprint Tracks start at

$10,000 CAD*‡

Schedule an advisory call

*Our mission is to help your business succeed. And, while we try very hard to keep the cost of our Design Sprint services fixed, the nature of business problems are such that they can be more complex than we think and require more time, tools and effort to solve.

‡That's $7500 USD, give or take.

The 5 day Process.

5 days? Ain't nobody got time for that!

Our Design Sprint format follows all the same activities but takes only 2 days of your team's participation. We grind out the other days ourselves so you can get back to your business.

Pre-Sprint.

We understand that your time is valuable and we’d hate to waste it by not knowing enough about your business. Being Sprint ready makes for much more insightful outcomes.

Prior to the sprint we will collect data, schedule user testing and complete extensive stakeholder interviews. Armed with all that info we prepare a Design Sprint Brief with the above info and an outline of our goals. Now, it’s go time.

Mapping & Solution Sketching.

Day one starts with structured discussions to set long term goals, and a map to describe the challenges ahead. Finally, an ambitious but manageable part of the problem is chosen—one that can be solved over the course of the sprint.

Solution sketching is all about, you guessed it, generating solutions—collectively but individually. Existing solutions will be reviewed and new or remixed versions will be produced. The team sketches solutions in a multi-step process that emphasizes critical thinking over artistic perfection.

Decision Making & Storyboarding.

Of the stack of solutions developed, the ones that achieve the goals of the sprint will be chosen. Each of them will be critiqued, and the best parts of each solution will be voted on.

The Converge activity is concluded by developing a step-by-step storyboard that will inform the most important milestone in the Design Sprint process—the Prototype.

Prototyping.

The Prototype is where the activities presented the previous three days really come together. The objective is to build a realistic prototype that clearly demonstrates how the goal of the sprint can be reached. The focus of the prototype will be on the customer-facing surface of the product, not worrying about the technical details of how to build it.

User Testing.

The Design Sprint concludes with user testing. Validation is necessary to test if the solution developed meets the customer needs. It offers insight into the several assumptions made during the building of the prototype in a low-risk and flexible environment. Validation is done using the qualitative method: one-on-one user testing interviews.

Post-Sprint.

After the sprint, we will polish your product based on the user testing feedback. You go home with answers and solutions.

After that, you can use your prototype to bring your product into to development, or we can run another design sprint to further improve the prototype.

Don't Take Our Word For It, Listen to the Survivors.

"Choosing to have Signal UX organize and facilitate our Design Sprint was a critical decision and an important investment. We were thrilled with the lessons we learned and the outcomes from our 5 days together."

Curtis  VanderGriendt
Product Designer, Igloo Software

We've had the idea to automate our estimation process for years. Most colleagues I've talked to claim it's too complicated to do. In just two days with Signal UX, our idea materialized into a prototype that now, 12 months later and with their technical leadership, is proving to be a game changer for our business and industry.

Mario
President, Riverside Millwork Group

"Signal UX's collaborative approach breaks down the design process we're accustomed to by involving the business owner in the ideation of creative."

Mark Silver
President & Founder, Stadium Digital

"Signal UX are clearly Design Sprint specialists! They helped us take the complex challenge of introducing new users to an app and made it feel easy to break it down. I highly recommend doing a Design Sprint with Signal UX to unlock breakthrough ideas at your company."

Tessa Sproule
Founder, Vubble

Frequently Asked Questions

Where is the Design Sprint held?

While your place if you had a large enough space would probably work its not something we recommend. When running a Design Sprint with us we take care of all aspects of the Design Sprint, food, beverages, whiteboards, stationery, inspirational posters on the walls, you get the idea. All you have to do is show up, ready to push the boundaries of your imagination.

What are the outputs of a Design Sprint?

We like to think of outputs as the delivery mechanism for outcomes, like crackers are for cheese. We generate stacks of prioritized ideas, build high-fidelity prototypes and, test them with real users. The outcome of all this is a deep understanding of what the roadmap ahead will look like and what features and services are most likely to succeed, all that in a week!

What do you mean by prototype?

In the context of a Design Sprint and the digital solutions it generates; a prototype is a collection of screens representing the flow a user takes when experiencing a digital product. The ones we create are high-fidelity, clickable demos that look and feel like the real thing. The primary use of prototypes is to understand if the solution or service we collectively designed addresses the needs of the user. This precious validation acquired without the upfront cost of development.

Do you have some examples of outputs of a Design Sprint?

Ready to innovate?

Book an advisory call with us to talk about running a Design Sprint for your organization to kickstart your next digital innovation project or submit our contact form to kickstart a project.