Testing is supposed to be mostly positive right? Wrong. Testing is meant to force us to look at our own solutions objectively, see the results as they really are good or bad. And while it's not easy to recognize at first, you really can’t lose with testing.
User Testing, the last component as part of a Design Sprint or Design Thinking process. Unfortunately, it’s the one with the least amount of rigor and discipline. It’s because User Testing can easily be seen as an anti-process, it’s very goal is to poke holes in the idea you’ve been slaving away developing for weeks. What sane person wants to do all this work only to try their hardest to undermine it with testing? Not many, but we are trying to change that.
It takes a certain level of maturity to take one’s ideas and be completely open to have it scrutinized and criticized by the opinion of complete strangers. It’s the ability to use this feedback to improve that separates the average from the exceptional.
We’ve dedicated this workshop to show you how to get the best possible results from your own user testing, from finding the representative audience to synthesizing the findings into actionable next steps.