About Us

Ready Set Go is a user experience design agency based in Waterloo, Canada. We help you build the right product. Our services plug into your business regardless of where you find yourself in your product lifecycle or business maturity.

We offer our services in a personal and unique way, as an extension of your team. You’ll lean on us whenever it makes sense for your business, such as your design sprints, product prototyping and building your first product release.

We’re not new to digital product design or user experience. Our team has spent the last 20 years in a combination of leadership roles client-side and with agencies. During that time we consistently delivered massive digital products, touching millions of people.

No matter the size of your company or scope of your product, we’ll become the partner you rely on to deliver your critical business outcomes.



Launch your product to start achieving your business goal. Take your product concept to market while collecting invaluable real user data to guide and validate your assumptions. Ready Set Go is there for you as part of your team to holistically manage product, design, testing and engineering of your first product release.

Product Prototyping

Bring your digital experience concept to life now! Demonstrate the full potential of your vision with beautiful high fidelity designs and clickable prototypes. Ready Set Go works with your team to help you make feature decisions through our collaborative and transparent approach to building your product prototype.

UX/UI Design

Identify your problems and validate the design solutions throughout your software development lifecycle. Ready Set Go provides you with UX/UI design as a service on a retained or project basis. Does your company have strong product and engineering leadership who welcome short intense bursts of UX inspiration? That’s where we come in!

Design Sprints

Solve your product challenges quickly with design sprints while fostering a corporate culture of experimentation and innovation. Ready Set Go helps you validate your ideas with real users before you invest in writing a single line of code. We empower your product leaders to have greater ownership and accountability in the design process, right from the start.


Dayton Pereira

Founder and CEO

Mark Silver


Rachel Birnberg

Product Designer

Brian Hogg

Lead Developer

Talk to Mark, he's friendly

Email mark@readysetgo.design

©2023 Ready Set Go Design Inc.