Why Ready Set Go


More than a service provider, we're an extension of your team.

At Ready Set Go, we understand the difficulties with tailored solutions for your digital needs. Whether your customers' demands exceed your current capabilities or your software providers only offer out-of-the-box options, we are here to bridge the gap. You can rely on us to act as your professional service arm, delivering innovative and customized solutions that seamlessly integrate with your team.

We pride ourselves on being an objective third party, independent of the specific technologies or platforms you currently use. This independence ensures that we recommend only what we truly believe is best for your business. If your current solutions fall short, we will develop and implement strategies that not only meet but exceed your expectations.

No matter the size of your company or the scope of your project, we will become the reliable partner you need to achieve your critical business outcomes.

Innovative tech and customized solutions

Professional, third party service
Delivering high-quality digital solutions for 20 years
About RSG

Our mission is to build high-quality software and digital products

Ready Set Go is a user experience design agency based in the Toronto area.

Our team brings together over 20 years of experience in leadership roles, both client-side and with agencies, across various business verticals including media, publishing, sports, and manufacturing. Throughout this time, we have consistently delivered large-scale digital products that have impacted millions of users.

After collaborating with some of the largest fitness clubs and community centres in North America, we recognized the industry's need for enhanced customer experiences and have been dedicated to addressing it ever since. Our commitment to our clients' success is unwavering, staying true to our mission over the past two decades: building high-quality software and digital products.

"Getting through a successful member data migration and launch is just the start, as we continue our engagement with Ready Set Go to meet the goals of our strategic plan.”

David Brinder, COO

Prosserman JCC & Schwartz/Reisman Centre

“After shopping around multiple design shops, we decided to engage RSG back in 2019 for our first major UX overhaul. We couldn't be happier with the results and our continued relationship with RSG is proof of that."

Brett Janssen, CTO

Blue J Legal

"We trusted Ready Set Go's methodology because it allowed us to experiment and test quickly while iterating on the product based on user feedback."

Paul Weatherhead, Vice President

TPI Companies

"We wanted a compelling user experience that physicians would find engaging and easy to use. RSG won the business, based on their track record and reputation.”

Peter Doulas, CEO



Meet the team

Dayton Pereira headshot

Dayton Pereira

Founder and CEO
Mark Silver headshot

Mark Silver

Rachel Birnberg headshot

Rachel Birnberg

Product Designer

Brian Hogg

Lead Developer

Book a call today.

Contact us today to schedule a consultation!
Take the first step toward unlocking the full potential of your Club. Together, we'll create a more efficient, data-driven, and member-focused fitness experience.
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