We redesigned, from the ground up, a brand new product experience for Blue J legal’s AI powered prediction software.

Client

Blue J Legal

Expertise

Strategy, Product Design, Development

With an office on the University of Toronto’s downtown campus, tech-company Blue J Legal works with clients that include tax and employment law firms, accounting firms and HR professionals.

One of Blue J Legal’s better-known software solutions allows their clients to compare legal cases with hundreds, if not thousands, of similar real-world cases to predict their likely outcome in court within a 90-to-95 per cent degree of accuracy.  

Situation:

Ready Set Go met with Blue J Legal in early 2020 for a full-day workshop. The goal: to wrap their client’s AI-based predictive technology in an intuitive user experience to increase client sales.

During the session, Ready Set Go shared various sketched workflows (a process by which a design project moves from initiation to completion) with Blue J Legal they’d created and, together, arrived at how Blue J Legal could transform their tech into a viable product. 

First, Ready Set Go designed the product’s prototype and rigorously tested its features during 15-to-20 one hour sessions with individual users over two weeks. Ready Set Go also partnered with data scientists to conduct research using human testers. The goal: find out which of the prototype's features they engaged with easily, and others they struggled with. 

Armed with hands-on human intel, RSG began working on the software platform’s user experience. 

RSG’s team built a design system with a specific set of components to effectively manage and isolate the platform’s development at scale from the outset. RSG started with basic items, such as colours, colour values, typography and type sizes. They’d quickly progress towards more advanced design features; these included pattern templates the RSG team could use across the product’s design. Ultimately, RSG’s meticulous approach resulted in a simple, predictable experience — the end users better understood how to navigate each product feature with relative ease.

Product Delivery:

The 2020 COVID-19 pandemic hampered the speed at which RSG could deliver their design solution to Blue J Legal, who’d closed shop early in the year. Eight months later, though, RSG finally shipped their predictive software’s user experience to Blue J Legal in August of 2020.

The Results:

Based on the University of Toronto campus, Blue J Legal’s AI-powered software accurately predicts legal outcomes in challenging areas of U.S. and Canadian tax law.

For Blue J Legal, client usage ranks high when measuring their new software products’ success; in particular, ‘compute count,’ which means the number of times their clients successfully run predictions using Blue J Legal’s software. 

At first, even Blue J Legal’s CTO was skeptical about how Ready Set Go’s UX solution would translate into product sales for the firm. Yet, when he saw their client’s average compute count climb 2.4 times higher than their previous product, he doubted no more. 

“The typical standard measure for optimism when integrating a user experience solution for a client is ‘we think people are going to do this,’ which is due to a lack of proper user testing from the outset,” says Ready Set Go Founder, Dayton Pereira. “With our approach that integrates deep user testing from the start, we know with great certainty what the end-user will do.” 

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